US businesses prepare for halal boom as Muslims to become second largest religious group by 2040

  • Muslims are expected to replace Jews as the second largest religious group in the US after Christians by 2040, according to a new study. There were 3.45 million Muslims living in the US in 2017, and Muslims made up about 1.1 percent of the total US population, said the report from US think tank Pew Research Centre (PRC).
  • Scott Lucas, professor of American Studies at the Department of Political Science and International Studies, University of Birmingham, told Arab News he believed the Muslim community in the US is “thriving,” particularly in major cities such as New York, Minneapolis and Detroit.
  • The professor added that, in parallel with the growing Muslim population in the US, he expected to see the erection of more mosques and the creation of more halal products and services.
  • Haroon Latif, director of insights at New York-based research firm Dinar Standard, also predicted an impending spike in demand for halal products in the US.
  • Latif told Arab News: “The rapid growth of the US Muslim population has substantial implications for business. Muslims are a lucrative consumer segment with an aggregate disposable income of $107 billion in 2015.

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