This NYC startup wants to redefine this $243 billion market

Al Shams is a direct-to-consumer brand that brings sophisticated fashion while keeping mindful of modesty.

The brand offers affordable, luxury abayas for Muslim women that will help them feel classy, elegant, and beautiful while maintaining religious standards.

Offering a try before you buy policy, the NYC startup offers the option for flexibility and fit for its customers. Since its launch, the company has been growing rapidly both in the US and globally.

The global market for Muslim modest fashion in 2015 was $243 billion and is expected to rise to $368 billion by 2021.

This market is hugely underserved and highly fragmented, creating enormous opportunity for market share for emerging brands like ourselves.

Read more here!

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