Halal hospitality literally reaches new heights

  • The tallest hotel in the world opened its gilded doors in Dubai last month, and it’s a halal hotel. Peaking at 356 meters, the 75-storey property is located on Dubai’s arterial Sheikh Zayed Road, just metres away from JW Marriott, which used to be the world’s tallest hotel.
  • Gevora Hotel features 528 guest rooms and suites, five restaurants, and all the trappings of a five-star luxury property, including a spa on the 71st floor, with stunning views of the fast-evolving emirate of Dubai.
  • According to Amadeus, halal tourism numbers are expected to hit 150 million in travellers’ volume and collective spend is estimated to be $200 billion by 2020.
  • There are several other brands and sub-brands of hotels in the region that have opted to cater to halal customers in the region.
  • At present, Asia and Europe are the two main destination regions for Muslim travellers. In terms of regional markets, the GCC states, including Saudi Arabia and the UAE, represent the biggest outbound market by spending, although not by numbers. South-East Asia, including Malaysia and Indonesia, is the next biggest market. In Europe, the UK, Germany and France jointly account for about 10 to 12 per cent of Muslim outbound travel spending. Turkey and Iran are other significant markets.

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