Halal beauty reaching a global market: what are the drivers?

We take a look at where and why the trend for halal beauty is taking off around the world.

The global halal cosmetics market was valued at 16.32 billion USD in 2015 and is expected to reach 52.02 billion USD by 2025 according to a report by Grand View Research.

Last year, Fashionista described the trend for halal certified makeup and cosmetics has having ‘staying power’, noting that “muslims comprise more than 23 percent of the global population, according to a Pew Research Center estimate, and younger generations are emerging as conscious consumers.”

Why is gaining in popularity?

Kunal Mahajan, project manager for Chemicals & Energy at market research provider Kline, told CosmeticsDesign previously that halal beauty is sometimes seen by consumers as having a strong ethical profile, and marketing efforts to push the trend have been increasing.

“Halal products are also associated with values such as social responsibility, care towards environment, animal welfare and so on. As these values have resonated well with non-Muslim consumers, it has helped the category grow.
“Increased marketing efforts have helped manufacturers maximise the opportunity from this category.”

How to target consumers

Oru Mohiuddin, senior beauty analyst with market research firm Euromonitor International, says that consumers looking for halal offerings are likely to connect more closely with a local brand than a beauty giant headquartered in a non-Muslim country.

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