While a significant number of consumers view chickpeas (a.k.a. garbanzo beans) exclusively as salad toppers and the main ingredient in hummus, if a growing number of snack suppliers have their way roasted chickpeas could become a pantry staple.
The crunchy bite-size beans boast high-fiber and high-protein claims and are a strong platform for both sweet and savory flavors. However, the success of the companies forging a path for these still fledgling snacks, might depend on how effective they are in their consumer-education and product-placement efforts.
At GlobalData Plc, Tom Vierhile, innovation insights director, notes consumers have complex perceptions when it comes to chickpea-based snacks. “In our 2017 Q1 survey, we asked consumers if they thought chickpeas would have a positive impact on health. Fifty-seven percent answered yes. The awareness bodes well for companies diving into the market,” she says.
What could be unsettling is that 10 percent of consumers surveyed by GlobalData were not familiar with the beans. “This shows that the makers of chickpea-based snacks cannot assume consumers know about the benefits,” explains Vierhile, “so there are consumer education issues with which to contend.”
Executive vice-president at Saffron Road Food, which claims to hold about one-third of the market, says the sector accounted for about $12 million in total sales in 2017, marking a 21 percent increase on 2016 dollar sales. He adds Saffron Road is showing a 40-percent increase in year-over-year dollar sales.
Things Muslims Like: Halal Products, Halal Tourism Offers, News and Info from the Muslim World!
TML brings you with the best, latest and most interesting information from the Muslim world. At TML, we manually go through the internet and collect the latest interesting releases from the best sites and blogs that are related to our topics.
We do not want you to miss out on any of that precious and interesting information. So we have made it our job to gather the best information out there and deliver it to you.
Join our mailing list today!
We won't rent or sell or spam your email ever. We promise!
We are sad that you are blocking advertisements on this site. Ad revenue allows us to provide you with quality content. If you enjoy our content, please consider supporting us by either whitelisting us or deactivating your adblocker. Our ads are never intrusive. Promised!